Another company profile designed by Cipta Lima Creative was the Rekayasa Hijau Indonesia (RHI) company profile. RHI is an environment and engineering company.
Right : New (front) and old Rekayasa Hijau Indonesia company profile
Design Analysis
Before we began to design the new company profile, the old one was first analyzed.
Structurally, the existing company profile was already good enough. There’s a clear and neat division of information, which is essentially divided into two parts : about the company, and about the products and services provided.
The existing company profile is a large three-fold brochure with a place to insert a flyer inside. It’s already a functional, compact and adequate form of design.
But visually, the design is still needed to be improved further, especially because the RHI management is expanding their business. There’s a big goal to become a successful environmental and engineering company both in local and international markets.
Basic Ideas
Some of the basic ideas for the new company profile design including:
- Maintaining a three-fold brochure form, but with a slightly smaller size to make it more compact.
- Maintaining the clear and neat division of information, but the hierarchy is improved.
- Making the design looks more attractive and good-looking by choosing a more appropiate typography, attractive color scheme, and using better and more interesting photographs.
- Using a functional, grid-based, and elegant visual design style in accordance with the business nature of the company.
- In addition to this company profile, there is also a product brochure and a flyer that has to be designed as well, so everything should look coordinated and integrated as a design system.
Design Evolution
Rekayasa Hijau Indonesia company profile, brochure and flyer
In the following process, these ideas were evolving into a more solid design concept and system. Whereas the initial idea of using dark and "spotlight" green colors for company profile was taken from the name of the company ("Hijau" means green), then the orange color for the incinerator product brochure and light blue color for the waste water treatment product flyer were taken from the color of fire and water.
Alhamdulillah, the client was satisfied and happy with the results.